Alexandra Pearson MBE

Alex is an entrepreneur, facilitator and an inspirational trainer with a passion for personal development, team interaction, the arts and human potential.

Alex lived and worked in China for 25 years where she established several successful businesses and organisations, including The Bookworm, voted by Lonely Planet, amongst others, as one of the “Top Ten Bookshops in the World” and China’s largest Literary Festival. She has facilitated, trained and worked with thousands of leaders, managers and employees in personal development and Creative Thinking Skills, and has cycled from Beijing to Xanadu 25 times. She has the experience, she has the passion and she wants to make a difference.

She is now a Lecturer in Management in the School of Business and Management at the University of Sussex, and Founder of The Yurt Academy. She specialises in Creative Thinking, Learning Intelligences, Entrepreneurship, Holistic Leadership, Project and Change Management.

  • Built “one of the top 10 bookshops in the world”
  • Created China’s largest literary festival
  • Organised Human Development Summits on top of the Great Wall
  • Trained and developed 1000’s of leaders, managers and employees in personal development and Creative Thinking Skills
  • Cycled from Beijing to Xanadu 25 times
  • Has the experience and she has the passion, and she wants to make a difference

Alexandra’s achievements:

  • Founded and managed The Bookworm, China’s most successful independent bookshop and event space, voted by the Guardian and Lonely Planet as one of the top 10 book shops in the world.
  • Founded and developed The Bookworm International Literary Festival, China’s largest and most diverse annual literary event involving more than 80 authors from 30 countries and engaging more than 10,000 people across 7 cities in China.
  • Co-founded Key Consulting, now one of China’s top Leadership Development organisations.
  • Published “Beijing: Portrait of a City”, a shared work of some of Beijing’s finest storytellers, authors and academics.
  • Designed the content for Creative Thinking and Personal Development Skills, and taught teachers and students across 12 provinces in China.
  • Supported numerous multinational and local organisations, NGOs and Government organisations in team and communication development, leadership skills and cross cultural relations.
  • Wrote and produced 180 audio clips for China Radio International to promote creative thinking skills, and designed 6 short TV programmes to highlight creativity on 16 provincial TV Stations.
  • Organised and managed several large scale three day Human Development Summits on top of the Great Wall of China, including seminars, interactive workshops, and live entertainment.

Alex in the Press